The Green Jewelry Design Resource Guide [The Green Guide]:
A Resource Guide for Designers & Consumers
by Andrea Acailawen
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The latest article in my column in the GreenWise department at Handmade News (HMN), Write a Green Marketing Plan to Grow Your Eco-Friendly Business focuses on how environmentally responsible designers and artisans can effectively market their work as “green” in a market where the term is being thrown around by many as “just another catch phrase.” Today, it isn’t enough to simply say that you run a “green” or “eco-friendly” business. After all, without a proper context, these terms are merely catchy words. It is how these words defines you, your business and your design practices, that set your apart from others looking to get a little mileage out of a popular trend.